Complement Competitors
Unhealthy competition is not good for anyone.
There are enough customers for everyone.
Instead of "crushing" or disrupting our competition, it is so much more productive for the world to find areas that your competition or the market is not yet covering. Use methodologies like Playing to Win to determine your competitive niche. Find synergies with your competition where you can create a total industry offering. Seek cohorts who are underserved and can open new markets.
Example:
Even though 3M with their Post-it and Miro with their realtime whiteboard seem to be in fierce competition, the revenue of Post-it products and the revenue of Miro is almost the same. These two products complement each other very well, serving the same customers in different contexts.
© 2025 Bilgi Karan