Don't Start with Tech
Look for old problems that can be solved with emerging tech.
Solutions looking for problems is what makes problems larger.
Looking for problems a specific new tech can solve is rarely effective. Instead: Try to continuously scout new tech in your field and adjacent fields to fill gaps. Focus on old problems that are unsolved due to tech gaps. Encourage in-house tech innovation but incentivize the initiatives that have potential to solve inherent industry issues.
Example:
When a new exciting tech emerges in a sector, many companies form task forces to brainstorm possible uses for it. AI is a prime example of such an emerging technology. However, as Bran Ferren said "technology is a name we give to things that does not quite work yet". When the Big Data frenzy hit companies, we scrambled to gather as much data as possible, hoping to find a fantastic use for it later. Only thing we could find was the burden of this data under regulations like GDPR.
© 2025 Bilgi Karan