Ethics as a Strategy

Ethics is usually either an afterthought or a burden for many businesses and industries. But it can be turned into a competitive advantage, if used properly. By anticipating the upcoming shifts in societal values and regulations, companies can be proactive in creating trust instead of reacting to requirements. A company with ethical strategy can easily find a niche, placing itself into a unique position without being obsessed about growth at all costs. To do this: Break down the values of your company so that you uncover ethical themes. Identify which areas you need to be ahead of the curve in you industry or area of expertise. Turn ethical problems and dilemmas of your industry into unique opportunities. Try to anticipate how your organization can be on the right side of history.