Ethics as a Strategy

Ethics is usually either an afterthought or a burden for many businesses and industries. But it can be turned into a competitive advantage, if used properly. By anticipating the upcoming shifts in societal values and regulations, companies can be proactive in creating trust instead of reacting to requirements. A company with ethical strategy can easily find a niche, placing itself into a unique position without being obsessed about growth at all costs. How can we break down the values of our company to uncover ethical themes? How would we identify areas where we need to be ahead of the curve in our industry or area of expertise? How would we turn ethical problems and dilemmas of our industry into unique opportunities? How can we try to anticipate if our organization can be on the right side of history for each critical decision?